It’s true! Shawn Carter, better known as Jay (no hyphen) Z, has struck up a major winter collaboration deal. WWD just announced that Barneys New York and Jay will be partnering for a “high-wattage promotion”, aptly titled “A New York Holiday“.
So, what can shoppers expect? Diversity, for starters! Instead of simply lending his name to Barneys for a collection of branded offerings, Carter joined forces with other brands to curate an entire limited-edition collection in a true collaborative effort. Participating labels hawking custom Jay Z-approved creations include Lanvin, Balmain, Rick Owens, and Balenciaga–just to name a few–and products will be sold in a special holiday pop-up called BNY SCC Gallery, which, in case you wondered, stands for “Barneys New York and Shawn Corey Carter.”
Carter promises that the NYC-inspired collection will encompass the “slickness, energy, and innovation of New York City and translate that into quality, timeless pieces.” Designs are set to hit shelves at Barneys flaship stores in New York, Beverly Hills, San Francisco, Boston, and Chicago from November 20th through January 3rd, and will also be available on barneys.com.
For the full scoop on BNY SCC Gallery, including images of the collection, make sure to click over to WWD to read more!
How do you feel?! Surprised about this collab? Looking forward to Beyonce rocking BNY SCC threads? Share your thoughts with a comment!
Liza, Editorial Director