First, she conquered the shapewear industry. Then, she tackled lingerie. Now? SPANX founder Sara Blakely aims to revolutionize the denim world with SPANX jeans.
As of now, two styles are being offered for pre-sale on spanx.com: a $98 pair of denim leggings and a pair of waxed jeggings for $108. So, besides their label, how do these jeans differ from what other denim lines are already offering? They’re SPANX, of course. Anti-muffin top goodness is woven right into the fabric of jeans. Consumers can look forward to a smooth, shapely figure sans shapewear: SPANX denim promises “the perfect combo of structure, stretch, and style” with a double-layer stretch waistband (not unlike maternity jeans…) that skims and smoothes. Perfect for the curve-conscious crowd.
Peep the entire collection over at SHEfinds, and then come back and let us know your thoughts!
What do you think of SPANX jeans? Would you consider wearing them? What’s your opinion on shapewear as outerwear?
Liza, Editorial Director