Perhaps you’ve seen a few hipsters, street stylers, and Rihanna stuntin’ around the subtle (cough, cough) Boy London gear. Lately it seems to be all the rage, but the brand has had a tumultuous run. Back in the 80s, punk designer Stephane Rayner opened shop on Kings Road. Edgy, wild, fashion forward fiends flocked as Boy London garnered a super enthused cult following. Boy George also had a fun run with the brand. The scenesters were outrageous, but the brand did not last due to excessive replicating.
When Boy London decided to make a comeback and collab with Urban Outfitters, which is when I heard about them, new life was given to an otherwise ancient and exhausted brand. Haute personalities like Rihanna, Chloe Sevigny, and Natalia Kills became part of a newly vamped campaign. There’s a new cult following of hipsters and bloggers, rushing to make an old-school, logo-centric brand cool again. I think anything Rihanna does is cool (besides taking back Chris Brown), so I’m a tad biased. What do you think? Is it cool, or better left in the 80s, along with grunge?
Rida Islam, Fashion Editor
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