Isn’t it a bit early for Throwback Thursday?! Not for H&M! Just when we thought the brand was all about fresh talent, they throw us a curveball and introduce their new face…and it’s a face we’ve seen before!
90s supermodel and former Victoria’s Secret Angel Gisele Bundchen will star in ads for the Swedish megabrand’s autumn/winter 2013-2014 campaign. Preliminary photos have not been released, but H&M did share a behind-the-scenes peek of Bundchen earlier today via Twitter.
Both H&M and Gisele are having massively successful years: H&M’s latest bookings have been legendary as the retailer landed not only Gisele, but an entire crop of iconic new models for their current campaign, plus David Beckham and Beyoncé. Ms. Bundchen, who is less than six months post-pregnancy and already looks flawless, is also the current face of Chanel beauty. Oh, and Forbes placed her on top of their highest-paid models list, so there’s that too.
Are you excited to see Gisele’s H&M ads, or do you wish they had chosen a different model? Let me know your thoughts with a comment!
Liza, Editorial Director