Mz New Booty: The Rise of Padded Undies?!

A before-and-after marketing shot, courtesy of Booty Pop. Look how happy that model is after! Perhaps it's because of her lollipop.

A before-and-after marketing shot, courtesy of Booty Pop. Look how happy that model is after! Perhaps it’s because of her lollipop.

Wonder Bra. The Bombshell. Miracle Bra. Water Bra! Women have spent countless dollars in pursuit of the “perfect” figure. We’ve all done the padded bra at one time or another, but what about a little below-the-belt enhancement? That’s right, ladies, I’m talking about the padded panty.

...Sexy? Image Credit

…Sexy? Image Credit

In the 90s (and even the early 00s), having big boobs was the jam! Remember Baywatch? Or Dr. 90210? Looking hot meant having a full cup. No one gave the back a second thought, except for, obviously, Sir Mix-a-Lot. I spent the majority of my teens in insanely padded bras, wishing endlessly to fill a 34D, never minding what was going on behind me. Then, Jennifer Lopez came along. Awhile later, Kim Kardashian. And finally, in the late 00s, American men everywhere started to admire a fat booty–or round/big/shapely booty, whatever adjective most speaks to you. Butt is the new boobs! Just think: where women used to ask their boyfriends if their butts looked big in dismay, they’re now doing so for encouragement. Now, I’ve always had a cute butt. I once made a giant collage featuring a quotation from Sanaa Lathan that said something along the lines of, “I have a big butt. Some guys have had a relationship with it. If a guy isn’t a butt man when we start dating, he becomes one.” This has been my experience exactly. Especially anytime yoga pants are involved. And my butt isn’t even big! It’s just…kind of…there. So, I can sort of see the appeal behind the newest crop of figure-enhancing lingerie. If you can’t make it, fake it, right?

The Jessica Biel booty. This is what we're aiming for, ladies. Image via Pinterest.

The Jessica Biel booty. This is what we’re aiming for, ladies. Image via Pinterest.

If you’re in search of a sexy back, you’re in luck! Booty Pop padded undies made their first appearance via infomercial a few years back. At Mall of America, the “As Seen on TV” store sells a single Booty Pop for $12.99, and I recently spotted something called the “buty panty” (classic.) on sale at Target. If you want it, retailers have it! Buuut do they look fake? What are they made out of? What happens if someone tries to grab your butt at the bar, or worse, if your fake donk is discovered at a more intimate moment? Yikes! And besides: we already have fake hair, fake eyelashes, fake nails, fake boobs, and fake tan. I’m all for self-improvement and beauty enhancements, but this seems a little intense–especially because you can get a similar result with a pair of Lululemons, tight jeans with strategically-placed seams, or hella squats. Then again, I’ve never wanted to change the size or shape of my butt, so perhaps I’m not the best judge of the necessity or desire fueling this trend.

Super-skinny Sasha Pivovarova models Bubbles Bodywear's "exclusive panty designs" in the June/July 2009 issue of Vogue Paris. Photo Credit

Super-skinny Sasha Pivovarova models Bubbles Bodywear’s “exclusive panty designs” under her shorts in the June/July 2009 issue of Vogue Paris. Photo Credit

I am curious though! How much of a difference do these booty-enhancers make? Are they realistic or ridiculous? Should I spring for a Booty Pop! and do a follow-up to this post, complete with before and after photos? Most importantly of all, would YOU guys rock this trend? Would you wear padded panties? Sound off in the comments with why or why not!

xo,

Liza, Editorial Director

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