Grunge was a movement in the 90s of music, fashion, and a culture of people who did not give a shit. It definitely showed in the way they carried themselves. Hedi Slimane continues to surprise the fashion industry with his bold statements as the new creative director of Saint Laurent (which he changed from Yves Saint Laurent at the onset). In a 90s-inspired California grunge collection, Slimane attempts to spice up the brand and do the whole I-don’t-care-what-I-look-like-but-my-jacket-is-designer thing. Aside from his sheer bravado, Slimane shot the images himself, since he’s also a well-respected photographer.
Brian Hugh Warner, a.k.a Marilyn Manson, sported his usual gothic get-up for the shot. With dark lipstick, eyeliner, and a vacant, eyebrow-less expression, Manson shocks audiences, only this time in a $4,900 leather jacket.
Aside from the Marilyn spread (which creeps me out), I can dig the campaign for what it is–an attempt to make YSL, sorry, Saint Laurent, more relevant. Increasingly, more designers are opting for this aesthetic since not only is it youthful to today, but children of the 70s and 80s can appreciate it as well. I get it, but I’m just not too into the grunge thing. What do y’all think?
Rida Islam, Fashion Editor